Written By:   Gargi Sarma   In today’s hyper-competitive retail landscape, pricing is no longer just a numbers game—it’s a strategic lever that can make or break customer trust. Dynamic pricing, which allows retailers to adjust prices in real time based on demand, competition, and consumer behavior, promises higher profits and optimized inventory. Yet, this power comes with a responsibility: the risk of alienating customers through perceived unfairness or opaque practices. As

Written By:   Gargi Sarma   For retail leaders, pricing sits at the intersection of data science and human judgment. AI can crunch millions of datapoints, but price perception — how shoppers feel about a number — lives in the human brain. This article explains the core psychological mechanisms of price perception, highlights where modern AI and algorithmic pricing fall short, shows what human teams still do better, and gives practical recommendations for retailers worldwide (

Written By:   Gargi Sarma   The evolution of e-commerce has significantly transformed consumer purchasing behavior worldwide. Initially, online retailers often offered lower prices than their brick-and-mortar counterparts to attract customers and gain market share. Over time, however, factors such as convenience premiums, logistical costs, and service expectations have shifted the pricing dynamics. This white paper explores: How prices in e-commerce and brick-and-mortar store

Written By:   Gargi Sarma   Imagine two calendars side by side. On the left: sticky notes, spreadsheets with 18 tabs, late-night Slack...

Written By:   Gargi Sarma   In today’s hyper-competitive retail landscape, pricing is no longer just a tool—it’s a competitive moat....

Written By:   Gargi Sarma   Automated pricing—when paired with clear human governance—delivers measurable ROI (sales uplift, margin...

Written By:   Gargi Sarma   Introduction In retail, pricing teams are often caught in a cycle of firefighting—rushing to match competitor...

Written By:   Gargi Sarma   Automation — from dynamic pricing engines to electronic shelf labels and elasticity models — is transforming...

Written By:   Gargi Sarma   Pricing analysts are among the sharpest minds in retail, yet much of their talent is often wasted on...

Written By:   Gargi Sarma   Introduction In today’s hyper-competitive retail landscape, every hour counts. Store managers and frontline...

Written By:   Gargi Sarma   Introduction In an age where AI dictates search results, consumers compare prices in seconds, and competitors...

Written By:   Gargi Sarma   Introduction: The Digital Price Duel In today’s retail battleground,   grocery pricing   has become one of...

Written By:   Gargi Sarma   Introduction: When DIY Pricing Becomes a Liability In the retail world, pricing used to be as much an art as...

Written By:   Gargi Sarma   Introduction In today’s competitive and fast-paced market, pricing is no longer a straightforward exercise of...

Written By:   Gargi Sarma   Introduction: E-Commerce Isn’t One World, One Story The e-commerce boom that followed the COVID-19 pandemic...

Written By:   Gargi Sarma   Introduction Retail pricing has always walked a fine line between strategy and execution—balancing margins,...

Written By:   Gargi Sarma   In today’s hyper-dynamic retail landscape, the forces driving consumer demand are no longer limited to...

Written By:   Gargi Sarma   Introduction In an era of hyper-competition, empowered consumers, and real-time digital feedback loops,...

Written By:  Gargi Sarma   Introduction As Europe stands on the brink of a retail renaissance, the industry is undergoing one of its...

Written By:   Gargi Sarma   Introduction The European retail sector, long a cornerstone of the continent’s economy, has undergone a...