Written By:   Gargi Sarma   Southeast Asia (SEA) is one of the world’s fastest-growing retail regions, yet the dynamics shaping pricing strategy here are unlike those in North America, Europe or China. As   ecommerce grows rapidly , traditional offline retailers face unique economic, demographic and infrastructural challenges that demand a different pricing playbook—one that blends   local consumer realities ,   channel-specific competition , and   value-driven pricing psycho

Written By:  Gargi Sarma   By 2026, real-time (or frequent) dynamic pricing is no longer a niche experiment — it’s becoming foundational infrastructure for digitally competitive retailers and brands. Faster marketplaces, ubiquitous price monitoring, supply-chain volatility, and mainstreamed AI make continuous price orchestration the difference between protecting margin and losing it. This article explains  why  that shift is happening, gives concrete scenarios where speed mat

Written By:   Gargi Sarma   As we head into the 2025 holiday season, retailers face a challenging yet opportunity-rich landscape. Economic headwinds, evolving consumer behavior, and omnichannel complexity demand a pricing and merchandising strategy more sophisticated than the static discount calendar or fixed-price list of the past. Here’s a detailed playbook — grounded in the latest data and strategic thinking — to help retailers get ready for Q4 2025. What We Know About Hol

Written By:   Gargi Sarma   The year 2025 marks a fundamental turning point in retail pricing. After years of inflation, supply-chain shocks, and fast digital acceleration, consumer expectations and competitive dynamics have reached a new level of intensity. Pricing is no longer an occasional strategic exercise—it is now a real-time battlefield where speed, intelligence, and adaptability determine which retailers grow and which get left behind. Static pricing is dead. Retaile

Written By:   Gargi Sarma   How hyper-local pricing is redefining competitiveness, customer value, and margin performance. Introduction: The New Reality of Local Retail For decades, retail pricing has operated on relatively large geographic zones—national, regional, or at best, store-level clusters. This worked well in a world where shopper behavior was predictable, competitors were uniform, and price changes were infrequent. Today, that world no longer exists. Customers beha

Written By:   Gargi Sarma   Pricing in retail is becoming a hybrid craft — powered by AI’s scale and humans’ strategic judgment. Algorithms can squeeze margin from micro-moves, detect patterns across millions of SKUs, and automate complex repricing. But humans must set objectives, interpret novel events, control fairness and brand perception, and design the storytelling that turns numbers into customer value. Below is a detailed guide to why that hybrid is necessary, what the

Written By:   Gargi Sarma   A practical guide for retail leaders — what AI adds, where humans still lead, market context, real retailer examples, and a clear playbook. Introduction — why forecasting matters now In retail, forecasting is the difference between a sold-out bestseller and a back room of black-tagged markdowns. Accurate demand forecasts reduce stockouts, cut markdowns, lower logistics costs, and improve customer experience. That’s why retailers are investing heavi

Written By:   Gargi Sarma   In today’s hyper-competitive retail landscape, pricing is no longer just a numbers game—it’s a strategic lever that can make or break customer trust. Dynamic pricing, which allows retailers to adjust prices in real time based on demand, competition, and consumer behavior, promises higher profits and optimized inventory. Yet, this power comes with a responsibility: the risk of alienating customers through perceived unfairness or opaque practices. As

Written By:   Gargi Sarma   For retail leaders, pricing sits at the intersection of data science and human judgment. AI can crunch millions of datapoints, but price perception — how shoppers feel about a number — lives in the human brain. This article explains the core psychological mechanisms of price perception, highlights where modern AI and algorithmic pricing fall short, shows what human teams still do better, and gives practical recommendations for retailers worldwide (

Written By:   Gargi Sarma   The evolution of e-commerce has significantly transformed consumer purchasing behavior worldwide. Initially, online retailers often offered lower prices than their brick-and-mortar counterparts to attract customers and gain market share. Over time, however, factors such as convenience premiums, logistical costs, and service expectations have shifted the pricing dynamics. This white paper explores: How prices in e-commerce and brick-and-mortar store

Written By:   Gargi Sarma   Imagine two calendars side by side. On the left: sticky notes, spreadsheets with 18 tabs, late-night Slack...

Written By:   Gargi Sarma   In today’s hyper-competitive retail landscape, pricing is no longer just a tool—it’s a competitive moat....

Written By:   Gargi Sarma   Automated pricing—when paired with clear human governance—delivers measurable ROI (sales uplift, margin...

Written By:   Gargi Sarma   Introduction In retail, pricing teams are often caught in a cycle of firefighting—rushing to match competitor...

Written By:   Gargi Sarma   Automation — from dynamic pricing engines to electronic shelf labels and elasticity models — is transforming...

Written By:   Gargi Sarma   Pricing analysts are among the sharpest minds in retail, yet much of their talent is often wasted on...

Written By:   Gargi Sarma   Introduction In today’s hyper-competitive retail landscape, every hour counts. Store managers and frontline...

Written By:   Gargi Sarma   Introduction In an age where AI dictates search results, consumers compare prices in seconds, and competitors...

Written By:   Gargi Sarma   Introduction: The Digital Price Duel In today’s retail battleground,   grocery pricing   has become one of...

Written By:   Gargi Sarma   Introduction: When DIY Pricing Becomes a Liability In the retail world, pricing used to be as much an art as...