Written By:   Gargi Sarma   Pricing in retail is becoming a hybrid craft — powered by AI’s scale and humans’ strategic judgment. Algorithms can squeeze margin from micro-moves, detect patterns across millions of SKUs, and automate complex repricing. But humans must set objectives, interpret novel events, control fairness and brand perception, and design the storytelling that turns numbers into customer value. Below is a detailed guide to why that hybrid is necessary, what the

Written By:   Gargi Sarma   A practical guide for retail leaders — what AI adds, where humans still lead, market context, real retailer examples, and a clear playbook. Introduction — why forecasting matters now In retail, forecasting is the difference between a sold-out bestseller and a back room of black-tagged markdowns. Accurate demand forecasts reduce stockouts, cut markdowns, lower logistics costs, and improve customer experience. That’s why retailers are investing heavi

Written By:   Gargi Sarma   In today’s hyper-competitive retail landscape, pricing is no longer just a numbers game—it’s a strategic lever that can make or break customer trust. Dynamic pricing, which allows retailers to adjust prices in real time based on demand, competition, and consumer behavior, promises higher profits and optimized inventory. Yet, this power comes with a responsibility: the risk of alienating customers through perceived unfairness or opaque practices. As

Written By:   Gargi Sarma   For retail leaders, pricing sits at the intersection of data science and human judgment. AI can crunch millions of datapoints, but price perception — how shoppers feel about a number — lives in the human brain. This article explains the core psychological mechanisms of price perception, highlights where modern AI and algorithmic pricing fall short, shows what human teams still do better, and gives practical recommendations for retailers worldwide (

Written By:   Gargi Sarma   The evolution of e-commerce has significantly transformed consumer purchasing behavior worldwide. Initially, online retailers often offered lower prices than their brick-and-mortar counterparts to attract customers and gain market share. Over time, however, factors such as convenience premiums, logistical costs, and service expectations have shifted the pricing dynamics. This white paper explores: How prices in e-commerce and brick-and-mortar store

Written By:   Gargi Sarma   Imagine two calendars side by side. On the left: sticky notes, spreadsheets with 18 tabs, late-night Slack...

Written By:   Gargi Sarma   In today’s hyper-competitive retail landscape, pricing is no longer just a tool—it’s a competitive moat....

Written By:   Gargi Sarma   Automated pricing—when paired with clear human governance—delivers measurable ROI (sales uplift, margin...

Written By:   Gargi Sarma   Introduction In retail, pricing teams are often caught in a cycle of firefighting—rushing to match competitor...