Written By:   Gargi Sarma   Introduction In today’s competitive and fast-paced market, pricing is no longer a straightforward exercise of...

Written By:   Gargi Sarma   Introduction: E-Commerce Isn’t One World, One Story The e-commerce boom that followed the COVID-19 pandemic...

Written By:   Gargi Sarma   Introduction Retail pricing has always walked a fine line between strategy and execution—balancing margins,...

Written By:   Gargi Sarma   In today’s hyper-dynamic retail landscape, the forces driving consumer demand are no longer limited to...

Written By:   Gargi Sarma   Introduction In an era of hyper-competition, empowered consumers, and real-time digital feedback loops,...

Written By:  Gargi Sarma   Introduction As Europe stands on the brink of a retail renaissance, the industry is undergoing one of its...

Written By:   Gargi Sarma   Introduction The European retail sector, long a cornerstone of the continent’s economy, has undergone a...

Written By:  Gargi Sarma   As e-commerce matures and traditional retail models continue to evolve, retail media has emerged as one of the...

Written By:   Gargi Sarma   Walk into any Dutch supermarket today, and you’ll sense a quiet revolution underway. Shoppers are making...

Written By:   Gargi Sarma   As the global retail industry grapples with mounting environmental challenges, the Netherlands emerges as a...

Written By:   Gargi Sarma   Introduction In the heart of Europe’s most efficiently run economies, a quiet transformation is taking place...

Written By:   Gargi Sarma   Introduction In an era defined by data-driven decision-making, artificial intelligence (AI) is rapidly...

Written By:  Gargi Sarma   Introduction For decades, retailers have relied on seasonal markdown calendars—rigid, pre-scheduled...

Written By:  Gargi Sarma   In the ever-changing retail industry, it is critical to comprehend how customers behave in physical locations....

Written By:  Gargi Sarma   One of the biggest issues facing businesses worldwide today is inflation. Global inflation hit 8.7% in 2022,...

Written By:  Gargi Sarma   Tariffs have become a key factor affecting the retail industry in the current, more complicated global trade...

Written By:   Gargi Sarma   The conventional role of brands has changed dramatically in today's rapidly evolving retail environment....

Written By:  Gargi Sarma   Retail Media Networks (RMNs) are transforming the advertising sector by enabling merchants to use their...

Written By:  Gargi Sarma   The retail industry has moved past conventional omnichannel tactics and toward cohesive retail experiences...

Written By:  Gargi Sarma   In the ever-changing world of urban retail, small-format retailers are swiftly taking center stage in urban...